Eleanor Bekalo and Samuel Wilson

Sam and Ellie set up Virtalent after a startup loan from Startup Direct. Virtalent matches busy entrepreneurs and professionals with a talented UK university student, who will act as their Virtual Assistant. After being shortlisted for a KickStart Young Entrepreneurs Award their business continues to thrive.

This is their story…


Eleanor Bekalo and Samuel WilsonVirtalent Limited: Online Virtual Assistant Services
Founders: Eleanor Bekalo and Samuel Wilson
“Simply put, Virtalent would not be anywhere without our business startup loan! The loan not only helped us cover the initial costs of building our website, task management portal and sales CRM system, but it meant that we could begin working full time on the business from the start. In reality, this gave us enough time to prepare the business to take on its first few clients and start generating revenue as early as possible, before we looked at different types of funding for startups and took on our first round of seed investment. We are now starting to gain traction with the service, which we think would have taken much longer to do if we hadn’t had this financial support at the start of our journey. We are now steadily matching a growing number of busy entrepreneurs and professionals (such as lawyers) with our talented, hand-picked UK university students, enabling them to work much smarter and free up a lot more time in their day to focus on the tasks that they need to complete to move their companies forward. Thank you StartUp Direct for our start up loan!”

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Virtalent LimitedVirtalent Limited